The value of a presence on social media (SM) for any business, up-and-coming, or established, is widely recognised. However, the relationship between SM and search engine optimisation is often a source of confusion. Experts offering affordable SEO packages often include a social media campaign as part of their overall service – there are a number…


Category pages are crucial to the taxonomy of most websites. From here users can see all the products within a particular niche that your site offers and decide which, if any, they are interested in reading more about. More often than not, these are what site owners want to rank in Google, as opposed to…




Social Media Trends to Watch A social media marketing strategy is on the minds of many small business owners. And if it’s not on yours, it should be! The major platforms like Facebook, Twitter, LinkedIn and Instagram battle for market shares by adjusting their business models to balance providing better returns for shareholders with improving…


Content marketing is a powerful way of building an image and improving brand awareness. By producing and distributing quality copy which encourages real meaningful engagement, you’ll be able to capture the hearts and minds of potential clients and establish a loyal customer base. However, even if you’ve worked with content marketing services in the past,…





Have you ever watched a movie that made the tears fill your eyes with overflowing empathy for the character or the situation that immersed the character dragging you in too? Have you ever read a book that so involved you that you didn’t want to put it down until you found out what came on…