8 Critical Reasons to Update Your Website I’m sure you’ve been on the hunt for a specific product or service and have come across a website that looked old and stale. What did you feel in your gut when you landed on it? What was your first impression?? I’m guessing it wasn’t good, and I’d…


Ralph Waldo Emerson said, “Build a better mousetrap, and the world will beat a path to your door.” But when you’re starting your own business, there’s no guarantee that your “mousetrap” is going to survive, especially in today’s fast-paced business world. Nearly half of all small businesses fail within the first two years of operation….





Outsourcing is a practice some companies have of subcontracting products or services from an external supplier. In general terms, the goods or services that are subcontracted are not part of the core business of the company that is subcontracting. The most common outsourcing activity is hiring freelancers or professional agencies to perform highly specialized elements…


In today’s business environment, the smallest companies must compete with the largest companies. The only chance the small company has is to understand and use the two business tools that determine the level of success, or failure, of every business, large or small, information and communication. Every business decision is based on the information received…



Self-directed Learning by Marvell Lawson Students look to instructors to show them the way to success; however, self-directed learning is the best way to identify talents and opportunities. The instructor’s job is to present abstract ideas to the students. The student’s job then is to take the ideas, pull them into their cubes, and determine…




Digital marketing is the promotion and advertising of a business and its branding through digital means. That includes mobile, television, social media, radio and of course online. Any marketing done using electronic media is digital marketing. Outside of digital marketing that leaves traditional means like print, person to person and direct marketing. Even then, traditional…